Miriam Moscovici on AI, Hospitality, and the Future of Business Travel
At Phocuswright Europe 2025 in Barcelona, Miriam Moscovici, a leading voice from BCD Travel, shared groundbreaking insights on how artificial intelligence (AI) is reshaping hospitality, corporate travel strategies, and the broader travel industry. Her session was a highlight of the event, offering a forward-looking perspective on innovation in business travel.
AI’s Transformative Role in Hospitality
Moscovici emphasized how AI is revolutionizing the hospitality sector, from personalized guest experiences to operational efficiency. “AI-powered chatbots, dynamic pricing algorithms, and predictive analytics are no longer futuristic concepts—they’re here, and they’re changing the game,” she noted. Key takeaways included:
- Hyper-personalization: AI enables hotels to tailor services to individual preferences, enhancing guest satisfaction.
- Streamlined operations: Automation reduces manual tasks, allowing staff to focus on high-value interactions.
- Revenue optimization: Dynamic pricing tools leverage AI to maximize occupancy and profitability.
Emerging Trends in Corporate Travel
Business travel is evolving rapidly, driven by technology and shifting workplace dynamics. Moscovici highlighted several trends:
- Blended travel: Employees increasingly combine work trips with leisure, demanding flexible policies.
- Sustainability: Companies prioritize eco-friendly travel options, from carbon-neutral bookings to green hotels.
- Data-driven decisions: AI helps travel managers analyze spending patterns and optimize budgets.
Innovation at the Forefront
Moscovici underscored the importance of embracing innovation to stay competitive. “The travel industry must adopt AI and other emerging technologies to meet modern travelers’ expectations,” she said. Examples included virtual concierges, biometric check-ins, and seamless expense management tools.
Why Barcelona Was the Perfect Backdrop
Hosting the event in Barcelona—a hub for tech and tourism—amplified the discussions. The city’s vibrant hospitality scene and forward-thinking business environment mirrored the conference’s themes of innovation and adaptability.
For travel professionals and corporate leaders, Moscovici’s insights at Phocuswright Europe 2025 offered a roadmap for navigating the AI-driven future of travel. As she concluded, “The companies that leverage these tools today will define the industry tomorrow.”
Stay tuned for more updates from global travel events and expert analyses.
